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One Direction vs Artic Monkeys
The artic Monkeys
Formed at school in Sheffield 2002 Lead Singer Alex Turner
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Social media started to gain popularity in 2005 The Artic Monkeys used sites such as my space to get attention. Relied on word of mouth
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Genre of music Rock
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Spotted by Domino Records
About

I bet That You Look Good On The Dancefloor
Target Audience: Teenagers age 16-19 male.
Poor Representation of teenagers

Direct Mode of Adress
Dark Colour to maybe connote the mans vision
one direction
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Formed on the tv show X factor
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1 Direction picked up their fanbase instantly through the tv show compared to Artic Monkeys who had to slowly work they way there. AM relied on luck.
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After coming 3rd on the X factor they signed with Syco-records and later with Columbia Records.

History (Narrative Music video)
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History tells the story of One Direction and how they made their way to success. It is a narrative music video as it tells a story.
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​The target audience of the video is to teenage girls ages 13-16​

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