Narrative Music Video
Star Appeal is crucial in Represent (Celebrity Endorsement)
Represent is a campaign video to encourage black, asian people to donate blood. In order to do this the video contains celebrities that are instantly recognisable for the target audience. For example, represent uses Lady Leshurr (A popular rap artist). The video also contains many other black celebrities in order to engage with their black auidience.
All the key celebrities in represent and why they are important
Ade Adepitan-paralympian basketball player and tv presenter. Subverts stereotypes as athletes are seen as strong and powerful. Significant because its dressing the message that anyone can give blood it doesn't matter if your restricted in anyway.
Nicola Adams- Professional Boxer first female champion at the olympics 2012. Subverts stereotypes because men are seen as the strong boxers not the women.
